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JLR · AUTOMOTIVE

Building confidence in buying a Range Rover.

Research, workshops and concept design for a digital Range Rover buying journey, developed at Tangity.

Discovery and conceptFull story available privately
Jlr project cover

MY CONTRIBUTION

The work, in brief.

Contributed research, workshop facilitation and high-fidelity concept design at Tangity, working with JLR stakeholders.

Turn a broad brief into choices.

Helped turn research and stakeholder priorities into propositions the team could compare and develop.